Facebook: 5 Proven Ways To Boost Engagement
With more than 1,3 active billion users, Facebook represents the most visited virtual metro station in Social Media world. Imagine the enormous number of users with different interests, preferences, daily habits and selective focus and all of them in one place in a specific period of a time. Looking at this statistic, it’s pretty obvious that aiming your targeted audience to react to your published content it’s not an easy thing to do.
There is a lot of methods available that you can use to reach your promotion goals. One of them is the promotion of the content to your targeted audience, by using Facebook Ad Manager, wich can give you pretty good results based on the reach to a significant number of users.
By using this method you can drive a solid traffic to your website, but still, it can not guarantee that your audience will find your content as a content of high value. No one can guarantee you that your audience will react to your content as you expected (huge number of likes, comments, and shares). Most important, you’re not going to achieve a long-term interaction with your audience.
Most of the time we can talk about connections that are easy to break because they were grounded on superficial clicks and lack of interaction.
Recent surveys have found that up to 25% of all traffic to websites is driven by Facebook.
How to increase interaction on Facebook?
Depending on the type of your business, you can use different strategies to animate your audience.
You don’t want your Facebook page to look like there’s no one visiting it. Those types of pages can even reject your potential users to engage with your page.
The average Facebook user spends 20 minutes daily on this Social Media channel, and you will have to induce them to stay more time and interact with your content. Also, the newest update of the Facebook algorithm it’s not helping us at all.
If your Facebook posts aren’t getting any reaction, it’s time to ask yourself: What am I doing wrong?
We suggest you 5 WAYS to increase your Facebook interaction:
The Facebook video stands as an extremely important content for getting more post interactions. It’s not a myth that you can encourage your audience to react by using video.
Facebook treats video as a high-valuable content and regarding that when a user spends few seconds watching it, it’s very likely that he will bump into your content again. I personally had situations where the Facebook video achieved three times better engagement than the link, and both were about the same topic.
Using Facebook video is a better way to get more reactions and more traffic to your website. It’s recently announced that there is more than one million of Facebook video content on this Social Media channel posted by small businesses. It’s proven fact that Facebook increasingly relies on the power of the visual content.
So, make a video, publish it on Facebook, pin it to the top and watch how it goes!
Photography is a strong media, and on Facebook, it represents one of the most important bases for getting the attention of your audience. It’s the true old school. Photos are clear and concise and are easily digestible to the mind.
Most of the time people play on the card to post photos that are not strictly related to their type of the business.
Your content needs to „talk“ to your targeted audience, the audience that you eventually want to sell your product. Images are the great way to tell stories: Quickly and powerfully.
Try to find photos that will work good for you, photos that will identify the audience that you wish to have on your side. It could be a combination of the quote from your latest blog, or your personal professional advice and the right photo. You can find a lot of websites that offers royalty free photos, such as Pixabay, Unsplash, Pexels, Visual Hunt, etc.
Don’t miss a chance to refresh your news feed with the eye-catchy photos and in that way increase your follower’s interaction with your page.
Take your personal photo and share it on your page, give a behind-the-scenes look into your business or an insider perspective on what makes your business tick. Publish personal photos of you and your team, working and bonding, having your team building activities, etc. This is an excellent way to send a message and interact with your audience.
If you know how to use a Photoshop, try to create your personal photos, put your company logo on them and offer an original content. Use the similar look and feel across all your graphics to increase online awareness of your brand.
Photos are worth thousand words and on Facebook even more.
Today you can find any type of the content on the Internet. Most of that content is copy-paste. In the sea of the identical and similar contents that you can find wherever you look, the original content has a special place.
Fair, isn’t it?
Both Google and his main ally Facebook simply love websites that have original content to offer. What that really means is, if you have more original content on your website, your web page will have a higher rank in Google’s search results.
There are some certain difficulties that you will have to overcome.
At this moment, limited reach hits all the Facebook pages.
There is a way to solve this problem:
Try to publish attractive content with at least 1200 words.
Try to build trust and loyalty of your audience by publishing the ridiculous amount of valuable information, whether it’s advice or simply how to article. Whether it’s information that saves your audience’s money, helps them make money or win in a negotiation, keep them tuned in and coming back for more.
Remember, your brand or product is UNIQUE!
Whether there are direct competitors or not, there are things that your product or service does that nobody else can claim, so take advantage of these features and highlight them accordingly to your Facebook strategy.
Don’t forget to check out trending topics, identify and analyze trends for your page.
The most common mistake that small businesses are making is publishing content without a personal touch.
I will give you a specific example:
If your title is: „How to become successful freelancer?“, and in your post comment, you use the same title, a huge amount of your audience will just scroll down your post and it will remain unnoticed.
You don’t want that.
Be personal, try to avoid speech in the third party, tell more about your personal experience, and give specific examples. Try to accomplish personal contact with your targeted audience.
One of the most important rules to follow is: Ask questions in your posts.
Questions are a proven way to increase your post engagement.
It is probably the easiest way and one of the best methods to get people to respond to your posts. There are many types of questions that you can ask your fans. Let’ s say, you’ re doing promotion for a Festival of the Independent Movie happening in a couple of days.
|Specific question||What’s your favorite movie?|
|Timely question||Movie Festival is starting today. How are you celebrating?|
|Provocative question||Do you think we should invest more money and be more supportive towards independent movies?|
|Experience question||What was your favorite moment from the last night?|
|Direct question||What do you think people love or hate about Movie Festivals?|
|YES or NO question||Do you like thrillers?|
|Fun question||If you got stuck on the desert island, what movie you would like to watch there ? We have our favorite. 🙂|
These are only a couple of examples how can you use questions to interact with your audience.
Don’t forget to be responsive, respond to comments and messages. In the end, social media is simply social, so don’t hesitate to share relevant content from other businesses who post in your niche.
EXPERIMENT AND HAVE FUN
The virtual audience is extremely dynamic.
Always have this on your mind: Things and trends are changing and they are changing rapidly.
Try to follow your audience and analyze their behavior. While of course, it depends on your audience, your content, and your overall goal, the timing of your Facebook post is something to consider in a serious way. You need to know when people are most likely to check for updates on their Social Media accounts.
There are a lot of available tools to manage your Facebook page (HootSuite, Buffer, Social Bakers, etc.). With the help of these tools, you can easily manage and publish your content in a required time.
The truth is: Timing is everything.
The same strategy can not always bring the same results. Think about using Gifs in your posts, monthly challenges, contests, and pools.
Contests are another great way to boost your Facebook engagement. There are many types of contests that you can organize. Binkd is social media promotion platform that allows you to create contests that will definitely increase your engagement. The thrill of potentially getting something for free is a great incentive, and would most likely have little actual cost for your business when compared with the social media and brand awareness payoff.
Incorporate humor and have fun. Pay attention to your content and you will accomplish success.
Everyone feels the impact of the Facebook’s latest update. It’s not the time to give up of this virtual giant, it’s time to change our approach.
- Be inspirational and creative
- Be well organized and make plans.
- Stick to the formula: S + S + S = S. (Strategy + System + Schedule = Success)
- Be personal
- Use the power of visual content
- What works for your brand may not work for others. Be free to experiment
1, 2, 3…GO!
Graphics credit: FreePik